Bergsta Ltd respects your privacy and is committed to protecting personal and business information provided to us.

This policy explains how we collect, use, store, and protect information relating to dealers, customers, suppliers, and website visitors.

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1. Who we are

Bergsta Ltd operates as a distributor and solutions provider across agricultural, construction, groundcare, mobility, and power generation equipment within the United Kingdom.

We manage manufacturer partnerships, dealer networks, marketing activities, sales enquiries, and aftersales support.

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2. Information we collect

We may collect and process the following information:

Dealer and business enquiries

• Full name

• Business name

• Business address or postcode

• Email address

• Telephone number

• Business type and trading profile

• Machinery brands represented

• Commercial information voluntarily provided during onboarding discussions
   

Customer and end-user enquiries

• Full name

• Email address

• Telephone number

• Location details

• Product or service enquiries
   

Marketing and advertising enquiries

• Information submitted through online forms

• Lead data generated through advertising platforms

• Interaction data related to marketing campaigns
   

3. How we use your information

Information provided to Bergsta Ltd is used for the following purposes:

• Assessing dealer applications and network suitability

• Responding to business and customer enquiries

• Managing dealer relationships and territory planning

• Providing product, pricing, availability, and support information

• Communicating updates relating to products, partnerships, and services

• Internal sales, marketing, and operational planning

Information is used only where there is a legitimate business purpose or where consent has been provided.

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4. Dealer and manufacturer relationships

Dealer application and enquiry information submitted to Bergsta Ltd is reviewed and managed internally.

Dealer data is not shared with manufacturers or third parties without consent, except where required to progress a confirmed commercial relationship or where legally required.

Manufacturer marketing campaigns operated on behalf of Bergsta Ltd may generate performance statistics. Individual lead details remain controlled by Bergsta Ltd unless explicitly agreed otherwise.

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5. Data storage and security

All personal and business information is stored securely using authorised systems and platforms.

Access to information is limited to authorised personnel within Bergsta Ltd who require it for legitimate business purposes.

We take reasonable technical and organisational measures to protect data against unauthorised access, loss, or misuse.

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6. Data sharing

Bergsta Ltd does not sell personal or business data.

Information may be shared only:

• With trusted service providers supporting our operations

• Where required to fulfil a contractual obligation

• Where required by law or regulatory authorities

Any such sharing is limited to what is necessary.

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7. Data retention

Information is retained only for as long as required to support business operations, legal obligations, or ongoing commercial relationships.

Dealer and customer records may be retained for reference, compliance, and service continuity.

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8. Your rights

You have the right to:

• Request access to the information we hold about you

• Request correction of inaccurate information

• Request deletion of your information where appropriate

• Withdraw consent for marketing communications

Requests can be made by contacting us using the details below.

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9. Contact details

For privacy-related enquiries or requests, contact:

Bergsta Ltd

Email: info@bergsta.co.uk

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10. Policy updates

This policy may be updated from time to time to reflect changes in business operations or legal requirements.The current version will always be available on this page.